" My sculptures capture speed, airflow and tension in a material that is almost weightless "

Get to know FLORIAN
Artist Statement
My name is Florian Weber and I work under the name Paperlegend, creating paper sculptures inspired by motorsport and car design. I studied Transportation Design in Pforzheim and later worked on cars for brands such as Porsche, McLaren and Volkswagen – my practice is built on proportion, surface and tension, the elements that define a car long before it ever moves.
My work explores what speed looks like when it stands still. Using paper as my main material, I translate the lines of racing cars, wind tunnels and aero maps into three-dimensional sculptures. Strips and surfaces behave like airflow: they wrap, peel off, fragment and pull the eye in a specific direction. By building everything by hand, I slow down a world that is normally defined by milliseconds and turn it into intricate, tactile objects that capture the same tension and energy.
In my practice, cars become memories, icons and dynamic shapes that dissolve into strips, layers and flows of paper. By rebuilding them in paper – often in fragments, abstractions or exaggerated silhouettes – I strip away function and leave only the essence: proportion, line and rhythm.
This approach began with 1:8 wall-mounted car sculptures, split along the centre line and hanging on the wall like three-dimensional drawings. Today, it extends into full-scale installations and large art projects, where paper is engineered into bodies, fragments and flows that occupy real space – light in weight, but built with the precision and attitude of motorsport.
McLaren x Allwyn
Designed for the Las Vegas Grand Prix, this full-scale scratchable McLaren F1 car was created in collaboration with Allwyn and the McLaren F1 Team. Built entirely from paper, the sculpture consists of 970 scratchable panels in McLaren’s papaya orange, each one revealing exclusive prizes and McLaren experiences. The car was hand-built over several weeks, combining precise paper engineering with the visual language of a modern F1 car and turning a race car into an interactive art piece that thousands of fans could literally scratch on the Las Vegas Strip
McLaren x VELO
For this project I was invited to do something I had been dreaming about for years: building a full-scale Formula 1 car entirely out of paper in collaboration with my favourite team, the McLaren Formula 1 Team, and VELO’s Love The Unexpected campaign.
The process started like any real car: in the digital world. I designed the car as a three-dimensional model, broke it down into hundreds of individual parts and prepared every panel and strip so it could be cut from flat sheets of paper. Those pieces were then laser-cut and assembled entirely by hand, layer by layer, until a full-size McLaren-inspired F1 car emerged – built only from paper, but with the stance and presence of a real race car.
Artist deep dive

My Mission
"Creating unique automotive art that brings joy to petrolheads around the world"
my Process
"Look over my shoulder, and discover how I create automotive dreams from Paper"

About the Artist
"Hi, I'm Florian Weber, aka Paperlegend. As a lifelong car enthusiast and car design graduate with experience at McLaren, Volkswagen, and Porsche, I now create stunning paper sculptures of legendary cars. Join me on this creative journey!"

Unique Brand Experiences
"Creating unforgettable fan experiences with Paperlegend., and deepen the connection between your brand and your fans.
Collectors & collaborations
I’m currently opening up my practice to:
– Private collectors interested in unique sculptures or small editions
– Brands & agencies looking to commission art projects or signature installations
– Artist collaborations, especially with painters, graffiti writers and designers who want to use my paper structures as their canvas
If you’d like to talk about a specific idea feel free to reach out.















